May 10, 2019
Karma Automotive doesn't have just one vision for its future. It has three. And all are electric!
The Southern California automaker unveiled a trio of new vehicles at the Shanghai auto show this week, ranging from a near-production look of the next version of the Karma Revero to a fanciful concept called the SC1.
The third, a design experiment done in partnership with Pininfarina, was present to show another way that the Revero, and Karma's overall design language, could evolve.
The vehicles and the display booth are part of Karma's delayed introduction party to the Chinese market. Even though Chinese automotive supply company Wanxiang Group bought the remains of Fisker Automotive and turned them into Karma in 2014, it is only now that the company is finally ready to start promoting and selling its cars to the Chinese public, Karma CEO Lance Zhou told Green Car Reports.
"We need to sell our brand, we need to sell our technology, we need to sell our strategy," he said, explaining why Karma is participating in the Shanghai show this year. Getting potential customers to visit the booth, which was situated near other luxury brands like Maserati and Bentley, is a good way to enter the massive Chinese auto market.
Good stuff yet don't forget about good old America!